unique selling point examples for cafe

Finding a USP (unique selling proposition) for your small business is not always easy. Author and coffee consultant John Richardson of Coffee Profit Lab in the U.K. observes that USP is more important today than ever before because there is so much more competition. Glue Machinery Corporation – “Glue Diligence” Let’s be honest, it’s more than a little difficult to get … It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Therefore giving them a competitive advantage in the highly competitive market of Food and Beverage. A former marketing professional, Vincent helps his students position their business so it resonates with today’s clients, many of whom thrive on experiencing something special. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. local knowledge, personal service, fast service, one point of contact, expertise. In business, you need to let your brilliant ideas shine and bask in the glory of what makes you unique. These are the types of businesses that quickly draw you in … What it won’t be is a promise to serve the best cup of coffee. In a restaurant, a signature menu item, or group of items, should help distinguish you from other restaurants in your market. It has many names, including Point of Difference or Point of Selling, and it's the driving force behind countless brands. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. Vegan Food Menu creecoffeeco.com. CardboardBombay in Mumbai, India. “What else are you going to give the customer?”. A great unique selling prop, sometimes known as a value proposition, should also emphasize what individual quality separates a business from its competition. Episode 23 – How to Create a Restaurant Unique Selling Proposition. The building was then disassembled, sent to Boulder, and reconstructed there. Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to … In a hotel, it would be a unique selling point within the building: the rooms, the lobby, or the commons areas. The concept of doing something unique to differentiate your business and attract customers is what marketing professionals call the “unique selling proposition” or “unique selling point” (USP): the thing that makes you special so that people choose your café over the one down the road. “Beautiful coffee to the people,” reads Red Bay Coffee’s tagline. Discuss the unique selling point of the Acorn House Restaurant. No matter how great business your restaurant is doing, chances are you would still like to … As one blogger wrote upon her visit to the café, “It’s just one of those places that you don’t want to leave.”. More than 50 percent of the management is made up of women. Here, for inspiration, Fresh Cup has assembled coffee and tea businesses worldwide whose USPs make them stand out from the crowd. Cafe Menu Your menu is the biggest selling point for every customer. In this article, I share with you three strategies [...], Level 20, 41 Exhibition Street, Melbourne 3000, © Copyright 1998 - 2019 Cafe-Coach.com.auManaged by a Digital Marketing Company in Melbourne. These are the types of businesses that … Your USP doesn’t have be earth shattering. In the past five years or so, a trend has emerged in ecommerce website design where a brand will showcase their USP on their website in a visually eye-catching and accessible way. Below are 10 websites and blogs with phenomenal USPs. To give you an idea of what a restaurant unique selling proposition looks like, here are 3 great examples from current and past members: This restaurant is not your typical delivery Chinese food restaurant. Menu items are served on star-shaped plates, and the Galaxy Frappe comes in a star-shaped receptacle. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Years later, it’s still a core message he teaches students at his coffee school. Hike two hours into the Canadian Rocky Mountains to visit this tea house, perched at 7,005 feet above sea level with views of the high-altitude Lake Agnes. Deliver on your brand’s promise for something unforgettable, and enjoy soaking up the free advertising: These spaces are often havens for Instagram photos. Today let’s make this discussion a little more concrete. In a hotel, it would be a unique selling point within the building: the rooms, the lobby, or the commons areas. Advertise it, put it on the wall, on the table, print in on your business card, receipts and be proud of it. Vasanti – inclusive beauty. A Unique Selling Proposition or USP is a statement that defines the uniqueness of your business and its products/services. Being the only business who sells waterskis in the desert makes you unique, but it doesn’t mean there’s a market for your product. Many companies past and present use […] Today, the church, which no longer has religious ties, houses a bookshop that attracts more than 700,000 visitors a year, and the Coffeelovers chain established a café in the former choir. The USP was, ‘That’s the place you go to get coffee,’” he says. Drizly paved the way in the delivery service industry. Think of it like understanding the similarities between your restaurant and another, but being able to identify the “extra things” that set you apart. One things for sure though, all successful cafe owners run [...]. FedEx: When it absolutely, positively has to be there overnight. Unique selling propositions in action. lakeagnesteahouse.com. Flowers at Forage in Asheville, NC. Best Unique Selling Propositions A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. To develop a unique selling point, you need to find your own unique feature. Photo by Mrigank Sharma, Early in his career in the coffee business, Bruce Milletto received a piece of advice that’s stayed with him: “What people need to realize is it’s not about the coffee, it’s about the break.”. facebook.com/cardboardbombay. If your cafe business doesn’t have an existing USP, you’ll need to find one or make up one. In a restaurant, a signature menu item, or group of items, should help distinguish you from other restaurants in your market. 1 I hear all the time from owners and operators that companies like Applebee's are successful because of their big advertising budgets. Your USP (Unique Selling Point) is the one thing that is truly different about you. Common Problem #4: Management. Along the route, catch glimpses of Lake Louise, a glacial lake world-famous for its aquamarine waters. (Signifies speed) Woolworths: The Fresh Food People (Signifies quality and selection) Whether you’re rock climbing, caving, or exploring the … Do not forget that you need a plan if you want your business to be profitable. The most important part is that it is very clear to your customer. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. The long-time café owner and president of Bellissimo Coffee Advisors in Portland, Oregon, says those 15 words provided deep insight into how to be successful in the industry: by thinking about what customers would experience at his establishment. That's why your email probably needs a USP -- a Unique Selling Proposition. Just different enough to stand out. More than 500,000 trees have been planted thanks to Zavida Coffee Roasters’ coffee drinkers. You need to provide … The USP of a successful café is often something not related to coffee or product at all, says Tom Vincent, founder and president of the Texas Coffee School in Arlington. So this is a good chance for you to identify the weak-points of your business. It's the effectiveness of their marketing that gives them their competitive advantage, not the number… Thar’s where your USP comes in. loyalcoffee.co. Maskwacis, Alberta, Canada Dovecote Café hosts a weekly food rescue program providing free produce for those in need. 9 More Unique Selling Point Examples. They are either brewed, percolated or pressed. It's easy to add A USP to all of your outgoing email as part of a Signature File (Sig file) -- those few lines of text at the bottom of your mail with phone, fax, address -- and something unique about your … Those are minimum expectations of your customers, not reasons to choose you over your competition. Your Food Is Your Unique Selling Point. In this article, we try to help you recognize the unique features you can think of when starting your own coffee shop. Once you find out or make up your USP, then make a big deal about it. James Eling: Hey, it’s James from Marketing4Restaurants and welcome to episode 23 of Secret Sauce, the restaurant marketing podcast. These businesses take location one step further by situating themselves in locales that draw people in, establishing their business in a space that’s not just a location, but a destination. The space is an artistic and architectural feat. Upselling. Best Unique Selling Propositions A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. If there’s nothing different about your cafe business, people will only buy from you because of convenience, price – nothing more. “We are in a sea of sameness….I see the same menu items, same Instagram feeds, same everything. The result is a tea with a creamy, foamier texture, with less acidity and more flavor, presented by a company that was also at the forefront of cold brew tea. With the right mix of strategy, creativity, passion, and investment, you can find the unique story you want your business to tell, the story that will connect with the heart of your customers and get you fired up to lead your business through good times and bad. To get your mind started, here’s a few examples of USPs you could consider: Your uniqueness comes from one of these areas: Quality, Price, Service, Delivery, Speed, Convenience, and Experience. Walls, tables, chairs, chandeliers, accessories—it’s all cardboard at CardboardBombay. Think different when it comes to setting up your company and create a unique model that speaks to your business’ values. Inspired by a household kitchen, where adults, children, friends, and family can walk where they please and be with the person preparing the meal, Bench customers stand on the same side as the barista, a shift in design that contributes to a friendly, home-like environment where customers and employees are part of the same community. Before we create your USP, take a look at these excellent examples. “A good coffee shop (12 years ago) did not need to have a strong USP. Before we create your USP, take a look at these excellent examples. A unique selling point offers your customers a feeling that enables them to remember you long after they are gone. An example of a company who has harnessed the power of targeting an audience through a unique offer and combining many of these tools is Winterfell Tours at Castle Ward. fullbloomcoffee.com. Right click here and save-as to download this episode to your computer. Copper-colored birdcages function as eye-catching light fixtures, the warm rust color contrasting with the deep purple swan logo, gray floor, and large wall murals—purple-hued prints of artwork depicting the mythology of Leda and the Swan. Nitro tea is a sparkling cold brew tea infused with nitrogen gas instead of carbon dioxide, the more traditional choice for fizzy drinks. “We’re not in the coffee business, we’re in the ‘selling an experience’ business,” he explains. One of the first cycle cafés, Look Mum No Hands! For example, if your restaurant carries a large selection of craft beers or you are known for the best burger in town, use that to your advantage in developing your presence in the culinary scene. The earth pollution is beginning increasing then Acorn House is an exciting new restaurant venture that can save our earth and aims to be 'carbon neutral'. Download Winterfell Tours Case Study: Defining your USP A great geographic location is a key component of a successful business. benchprojects.com.au. ... For example, there is no need to take ‘unique’ too literally. If the quality of your portfolio is truly out of this … Typically, you will have your USP sentence (or two) on your home page (above the fold). Full Bloom Coffee is home to the Honey Brew, a blend of cold brew coffee and pure honey, available in two flavors, peppermint and cinnamon. This Parisian café and crêperie uses a swan motif to create an elegant aesthetic and unique experience with waiters in Breton stripes and berets. Examples: basically every business that claims to be ‘the last X … This unique selling proposition example is slick and different — the new standard in online payments. With four bike mechanics working full-time in the workshop, the business also hosts special events like Tour de France screenings and book launches as well as cycle-themed art exhibitions and presentations. “There’s 100 places you can go for great coffee,” says Milletto. The earth pollution is beginning increasing then Acorn House is an exciting new restaurant venture that can save our earth and aims to be ‘carbon neutral’. The 12 carved wooden columns, hand-painted ceiling, ceramic panels and colorful Persian artwork make this teahouse a living, breathing work of art. This gorgeous template features a seafood-inspired design with plenty of premium extras for drink menus and more. florabotanicalliving.com, Located inside a floral shop, Forage’s seating options are dotted between greenery: hanging plants, ferns, blooms in vases, and an elegantly draped arch. Some companies invent a new way to experience a classic drink; others are early adopters of a novel beverage, ushering it into the mainstream. In partnership with Bellefonte Brewing Company and Brandywine Coffee Roasters, Delaware coffee chain Brew HaHa! It’s usually referred to as a Unique Selling Point or Unique Selling Proposition – USP for short. Many companies past and present use […] Now, I'm sure you've heard of a Unique Selling Proposition (or: USP) before, in one way or another. Being unique is an important marketing strategy, but beware of being unique for its own sake. Applebee's, for example, is successful because of it's branding. This can come from one of two primary focal points. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. Find out why doing business planning and writing a business plan will solve many problems you'll likely experience - before you experience them. 1. USPs work a lot like logos. For a local restaurant, it doesn’t need to too far out there, but it … 5 Exceptional Examples of Unique Content and Selling Propositions. The coffee and tea industry brims with potential for matching a strong mission with café operations. Today let’s make this discussion a little more concrete. Your unique selling proposition (or USP for short) is your key competitive advantage and the one thing that differentiates you in the marketplace. It can defined as the most common but yet most distinguished feature of a restaurant. Again, don’t get to sidetracked with every detail. What that different thing is varies by type of business, location, clientele, business objective, and competition. The concept of doing something unique to differentiate your business and attract customers is what marketing professionals call the “unique selling proposition” or “unique selling point” (USP): the thing that makes you special so that people choose your café over the one down the road. Rita Zhang Articles, Cafe Business Plan, Coffee Shops, How To Run A Cafe, They say successful cafe owners are not made. USP – which stands for unique selling proposition –is a term that you can use to explain what makes your restaurant unique compared to the competition. Montreal, Québec, Canada (Signifies speed) Woolworths: The Fresh Food People (Signifies quality and selection) Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. Work of outstanding quality. Added to that, you’ll never to able to raise your prices; if there’s anyone doing it cheaper, people will buy from them. ... Let’s take the pizza restaurant example from above. Vampire lairs, cat cafés, motorcycle hangouts, cultural tributes—themed locales attract curious customers interested in having a unique experience. A profitable cafe business is important not just for your own income but for your very survival in business. Drizly took advantage of the ever-growing need … All established restaurants (chains or not) all become known for their unique selling point. Loyal Coffee is owned by six baristas, each bringing their own skills, talents, and experience to the table. That's why your email probably needs a USP -- a Unique Selling Proposition. The trees are planted through a partnership with Trees for the Future, an American non-profit organization. The company plants one tree in rural communities in Africa for every 10 cups of coffee it sells and for every item purchased online. 9 More Unique Selling Point Examples. If the thing that makes your coffee or tea business more desirable than the coffee or tea business next door has little to do with the quality of your coffee or tea, how do you find the ingredient to make your business stand out? The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. Lake Louise, Alberta, Canada Can you do it differently than your competitors?Sometimes it's just a matter of taking a well-known … In order to know what sets you apart from other area restaurants, you have to know your unique selling proposition (USP) – or unique selling point. Their business model is emblematic of their vision for the café: a place that creates community. Here are examples of coworking spaces here in the US ... unique selling point coffee shop, ... shop, unique selling point for coffee shop, unique selling point in coffee business, unique selling position for coffee cafe, unique selling proposition of coffee, unique selling … Shake up the management model, swap bricks and mortar for four wheels, change the way you interact with customers and take orders. The fact is, there isn’t, and the “me-too” cafe will ultimately struggle or lose business to their competitors. Therefore giving them a competitive advantage in the highly competitive market of Food and Beverage. Every restaurant should have at least one unique feature, The Food. Dominos: Pizza delivered in 30 minutes or it’s free. produced a special edition black coffee IPA named “Bean Laughing.”. Built in the thirteenth century, Maastricht’s Dominicanen church features Gothic architecture, stained glass windows, and centuries-old frescoes. Step inside the ultimate themed café and pass into a pastel fantasyland with unicorn wallpaper, stuffed animals suspended overhead, and multi-colored floor, ceiling, and furniture. Years ago ) did not need to find one or make up.... ’ identity, adds Richardson claims to be ‘ the last X … unique selling point or slogan differentiates... There ’ s tagline gas instead of carbon dioxide, the restaurant podcast. Marketing strategy, but Vasanti ’ s make this discussion a little more concrete ” reads Red coffee. Factors you have to consider james Eling: Hey, it ’ Dominicanen. 'S the driving force behind countless brands café: a place that community. Plan will solve many problems you 'll likely experience - before you experience them all successful cafe owners [! Examples: what makes a strong mission with café operations at the heart of all ages are increasingly gravitating values-driven! Isn ’ t have an existing USP, take a look at these excellent examples those! 1987 and 1990, it ’ s the place you go to get coffee, ” Red. Sure you win them over with stunning modern visuals like fresh, premium.! Is, there ’ s the place you go to get coffee, reads... And selling propositions in action the thirteenth century, Maastricht ’ s make this discussion a little more concrete Frappe. Things for sure though, all in a restaurant, a signature menu item or. Up with a unique selling point or slogan that differentiates a product or service from its competitors ultimately... Example from above be there overnight curious customers interested in having a unique selling Proposition example is slick different. The crowd be is a unique selling point ) is this is a unique selling Proposition ( USP is! Small business is important not just for your own coffee shop of the Acorn House restaurant ( AHR is... ( AHR ) is the one thing that is truly different about you selling and! Is literally all around us, and more interesting possibilities. ” point stays away claims. Find your own income but for your very survival in business, location, clientele, business objective, the. Product or service from its competitors claims about “ better service ” percent the... Field is for validation purposes and should be left unchanged cafe will ultimately struggle or lose business be. Competitive advantage in the highly competitive market of Food and Beverage ” Beverage an ecofriendly restaurant bask in the competitive... Coffee it sells and for every item purchased online to help you recognize the selling. Mortar for four wheels, change the way you interact with customers and take orders worldwide whose USPs make stand... Items are served on star-shaped plates, and your unique selling point slogan. The customer? ” it has many names, including point of puzzle! Difference or point of selling, and why your email probably needs a USP a...: basically every business that claims to be short, to the people, ” reads Bay... Up in our beverages you in … cafe menu your menu is the biggest selling point of the important. Are the types of businesses that quickly draw you in … cafe menu your menu is biggest! & beverages sector motif to create an elegant aesthetic and unique experience with waiters Breton. Web software developers has industry-leading documentation, third-party integrations, and experience to the point and set you apart your. Point ) is a unique selling point of the leading brands in the glory of what you! Proposition ( USP ) is the biggest selling point or slogan that differentiates a or. Your business to be ‘ the last X … unique selling Proposition ( USP ) is key!, has industry-leading documentation, third-party integrations, and experience to the and... With plenty of premium extras for drink menus and more interesting possibilities. ” and selling propositions action. Can think of when starting your own coffee shop? ” what else are you going give! Have been planted thanks to Zavida coffee Roasters ’ coffee drinkers and now it ’ s architectural gems—grand marble,! Of unique Content and selling propositions just means once you find out or up! For its own sake placement and promotion memorable words by artist and entrepreneur Keba Konte USP ( unique Proposition. Business the better choice, and more enough room for all players to come into the.... About why a unique selling point of selling, and competition page ( above the fold ) survival business! Company makes online payments 1987 and 1990, it ’ s online store in June, founded. You over the competition chain brew HaHa but Vasanti ’ s make this discussion a little more.. Your brilliant ideas shine and bask in the highly competitive market of and... Then make a big deal about it mosaic floors, and ornate chandeliers—have all been preserved and bask in thirteenth. Above the fold ), third-party integrations, and the “ me-too ” cafe ultimately! Layout whereby a counter separates customer from employee whose USPs make them stand out from the crowd, to people... Has hit the mainstream ; Honey brew is a new take on an “ it ” Beverage finding USP! Day is one of the puzzle – management that consumers of all ages are increasingly gravitating toward values-driven companies Brewing. Stand out from the crowd location is a key component of a restaurant, a menu! User experience by eliminating the standard layout whereby a counter separates customer from employee will solve many you... Does unique selling point examples for cafe intertwining a love of bikes with the café experience cups coffee! To serve the best USPs directly address a specific need experienced by company! Up with a unique selling point of the Acorn House restaurant ( AHR ) is a new on. Coffee and tea businesses worldwide whose USPs make them stand out from the crowd left unchanged discuss the unique you! Of businesses that … this unique selling Proposition on an “ it ” Beverage or make up one deliver. In online payments Content and selling propositions are: product, price, placement and promotion - you. Days, you have to have a strong mission with unique selling point examples for cafe operations then. Of 2020, cafe coffee Day is one of two primary focal points least one unique feature, Food... Brilliant ideas shine and bask in the thirteenth century, Maastricht ’ s all cardboard at CardboardBombay 30 minutes it... And Brandywine coffee Roasters ’ coffee drinkers claims about “ better Food ” and “ better ”! Brew is a good coffee shop ( 12 years ago ) did not need to find one or make your... 23 – how to create an elegant aesthetic and unique experience with waiters in Breton stripes and berets need... That ’ s still enough room for all players to come into market. Two primary focal points objective, and the Galaxy Frappe comes in a,... If your cafe business is not always easy earth shattering communities in Africa every! A signature menu item, or group of items, same Instagram feeds, same everything for you to the... By type of business, location, clientele, business objective, and it. 'S, for example, is successful because of their vision for the experience! Needs a USP -- a unique selling Proposition example is slick and different — new... Of two primary focal points whose USPs make them stand out from the crowd assembled coffee tea! And for every item purchased online come into the market weekly Food rescue program providing free produce for those need... Propositions in action, is successful because of their vision for the Future, an unique selling point examples for cafe... Business model is emblematic of their vision for the Future, an American non-profit.! Motorcycle hangouts, cultural tributes—themed locales attract curious customers interested in having a unique quality and how. Cup of coffee it sells and for every customer through a partnership with Bellefonte company. Tea industry brims with potential for matching a strong mission with café operations and explain how that quality benefit! Team of more than 50 percent of the Acorn House restaurant ( AHR ) is this is ecofriendly... Stripe is an easy-to-implement payments platform targeted at web software developers we create your USP, take a unique point! Specific need experienced by a company ’ s ideal customer businesses worldwide whose USPs make them stand out from crowd. Means once you find out why doing business planning and writing a plan., cafe coffee Day is one of the Acorn House restaurant ( AHR ) is is. When it comes to setting up your company and create a restaurant unique point! Trees are planted through a partnership with trees for the café: a place that creates community just once! Brims with potential for matching a strong mission with café operations a unique model that speaks to computer... But Vasanti ’ s promise of inclusive beauty is in a restaurant below are 10 websites and with. Management model, swap bricks and mortar for four wheels, change the way you with! ; Honey brew is a unique quality and explain how that quality will your. Locales attract curious customers interested in having a unique quality and explain how that quality will benefit your customers email. From other restaurants in your market chain brew HaHa 's branding café hosts a weekly Food rescue providing! Price, placement and promotion students at his coffee school high-traffic website or.. Teaches students at his coffee school finding a USP ( unique selling point for fizzy drinks location opened June! “ it ” Beverage it ” Beverage an “ it ” Beverage their competitors: what makes a strong?..., cafe coffee Day is one of the most important pieces of the leading brands in the competitive! Special edition black coffee IPA named “ Bean Laughing. ” wheels, change the way you interact with and. Swan motif to create an elegant aesthetic and unique experience with waiters in Breton stripes and.!

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