who plays mr thompson cadbury advert

Inside the furry suit was American actor Garon Michael, who also played apes in the Planet of the Apes and Congo movies. A teenager stabbed their mother more than 100 times before dialling 999 and calmly telling police to “bring a body bag”, an inquest heard. Before we devour our Easter eggs, it's time to munch on some memorable nostalgia - which ads do you recall? “Mr. ... stated he couldn't play 'any audio at a volume above normal talking level' between the hours of 9am and 10pm after complaints from neighbours. Flake commercials ran until 2004 when they were axed after six decades. Cadbury was cleared of racism in 2009 over a Dairy Milk advert filmed in Ghana and featuring a giant, rotating tribal head that made villagers start dancing. The Customer. Janis Levy was just 16 when her Flake commercial first aired in 1985. The first group consisted of ardent movie fans or those who rented at least one video a week. Creative agency: Karmarama Creative team: Adam Kean, Meigan Brown, Tobias Owen Client: Adam Boita Production company: Riff Raff Films Director: Finn Keenan. Mr Thompson, who has asked people to contact Property NSW acting CEO Sam Romaniuk in protest, said the support shown to the business by the general public was "overwhelming". The song also reappeared in the pop charts in New Zealand, where it hit the No 1 spot and stayed there for two weeks. A lot of things have to come together perfectly to make a great ad. But Birmingham-based Cadbury caused outrage in January 2015 when it changed the recipe for the Creme Egg shell from Dairy Milk to a standard cocoa mix. Other Flake adverts showed a beautiful young woman letting her bath overflow while eating a Flake, another featured a girl in a negligee perched on a windowsill and ignoring the ringing telephone in favour of her tasty treat. Former Flake girl Janis Levy said she was sad over "the end of an era" for the classic look of the adverts. … Oh yes. The ASA said it breached broadcasting standards. And even when a brilliant idea is beautifully scripted, there’s cinematography, editing, music, the weather, dwindling budgets, tighter restrictions and, in the worst cases, distracted viewers. Most Popular. Mr. Bloomberg defended Mr. Perello, calling him ''very competent.'' Thompson refused several times, and on Dec. 15, 2015, Marbley found Thompson in contempt of court and ordered him to stay in jail — and pay a $1,000 daily fine — until he responds. 10. As the store had been … Co-created by teenagers and featuring NCS grads, it’s an energetic montage of young adults being patronised, put down, misunderstood and told they can’t do all sorts of stuff – only for them to respond politely, firmly: "No… We can!" Welcome to the home of Cadbury - choc-full of history, news and tasty treats! When it came to Friends, Hytner's role was far less prominent. Then, Mr. Thompson realizes there are more than 24 two week periods in a year, so he revises his estimate using to get the number $ for his estimate. The brief here was to reinforce The Guardian’s positioning as a brave voice of challenge. In 2011, Cadbury apologised after one of its adverts upset supermodel Naomi Campbell. The brand featured as part of Cadbury’s sponsorship of Coronation Street, where people play jokes on each other whilst they share a tub of Heroes. Octagon, a sports and entertainment marketing company, also works for Cadbury-Schweppes, Snapple's parent company, Mr. Thompson said. After the advert's launch week in September, the Phil Collins song re-entered the charts even though it had not been re-released as a CD single. Cadbury’s ‘Fence’ is the ad that’s hitting the spot for me. Gary Myers starred in 11 of the adverts, playing the man in black between 1968 and 1984, while the last of the action heroes was Kidderminster-born Alan Riley. Marmite can help you decide, The perfect elements for an award-winning TV ad, On the money: how Lotto hit the jackpot this month, Lotto wins the jackpot in TV creativity award, How Virgin Trains used humour to bring their customer service to life, Virgin Trains' speeding chair comes in first in TV creativity award, Behind the bar: How Sipsmith crafts the perfect gin, The TV ads that get Stu Outhwaite-Noel's blood pumping, Read all about it: how The Times and Sunday Times got animals into Parliament, Animal magic wins TV creativity prize for The Times and Sunday Times. Most of the trucks went back to work still pimped out. He played Mr. Thompson, who ran the fundraising auction where Joey ended up winning a boat. It's not the only time Cadbury has caused controversy. Creative agency: Adam & Eve/DDB Creative team: Ben Tollett, Matt Fitch, Mark Lewis, Andre Sallowicz, Simon Vicars Client: Fik Woldegiorgis Production company: Moxie Pictures Director: Martin Granger. https://www.nytimes.com/2020/10/28/business/mcdonalds-pizza-podcast.html And who gets your vote? Cadbury had played down the claims, saying: "This campaign has been widely welcomed by Ghanaians, including community leaders both in Ghana and in the UK. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. It takes a real, familiar truth and tells the story in a way I’m convinced will connect with all but the most distracted. It first screened on November 8, during a commercial break in Coronation Street. Creative agency: Uncommon Creative team: Uncommon Creative Studio Client: Sonia Sudhakar Production company: Pulse Films Director: James Marsh. Packed with delicious updates! “It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.”. Find out about Cadbury's COVID-19 response efforts. Shelves are piled high with chocolate eggs that are full of even more more chocolates or other sweets. Mr Thompson has created a separate change.org petition which has more than 5,500 signatures. It takes a real, familiar truth and tells the story in a way I’m convinced will connect with all but the most distracted. Cadbury’s Eyebrows commercial was voted the best ad of 2009. What better way to show the company’s commitment, in an increasingly complicated financial world, to making things easy for its customers? As the pay-off has it: "Isn’t this how insurance should make you feel? The TV campaign is part of a broader Government-funded "No We Can" initiative launched back in the summer. It was voted favourite TV advert of 2007 and was viewed more than 500,000 times on YouTube the week after its release. Creative agency: VCCP Creative team: Rob Ellis, Peter Reid, Chris Birch, Jonny Parker, Darren Bailes Clients: Ben Wicks, Benazir Barlet-Batada Production company: Academy Films Director: Frédéric Planchon, Our favourite bulldog brand ambassador puts the Chill into Churchill by hopping onto a skateboard and gliding around some downtown city streets to a backing track of Britney Stoney’s soothing 2018 track, O.D. The firm withdrew the adverts and pledged not to use them again. Read more. It's Easter and that means the shops are full of chocolate treats. The latest on shopping, restaurant news and more. On the strength of digital purchases alone, it reached No 14 on the UK singles chart and No 9 on the UK Download Chart. Hollywood special effects teams at Stan Winston Studios - who also created the monsters for Alien and Predator - made the realistic-looking suit worn in the £6million advert. There were 19 different adverts for the product, with a total of six actors playing the Milk Tray Man - a James Bond-type figure who undertook daredevil missions to deliver chocolates to a woman. The kids, at long last acknowledging Mr Thompson’s generous nature, throw over a bar of Dairy Milk… and a couple of faces appear above the fence to tell him he doesn’t need to throw this one back. Cadbury is making a big change to its selection boxes for this Christmas, it has been announced. She played a gipsy girl walking through a field of sunflowers and then sitting on a horse-drawn caravan to nibble on the crumbly confectionery. It paid out to secure the final 90-second slot on ITV before the Rugby World Cup match kicked off in Paris on the Saturday. The clip was crowned Best Ad of the Year at New Zealand's Fair-Go Ad Awards. So before I say "that ad’s better than those", let’s first celebrate all the work that’s made it on-air - and this award. Ian Trainer, from Aintree, Merseyside was jailed for 24 weeks in February this year after he breached a restraining order which prohibited him from playing "any audio at a volume above normal talking level" between 9am to 10pm. Cadbury Medley Raspberry Hazelnut. According to Thompson, video rental customers could be classified into three groups. Who will the Thinkbox Academy vote for? FIRST CADBURY TV ADVERT. ... and an occasional ad in the newspaper. When the photographer is distracted, the brother plays Freestyle’s 1989 track Don’t Stop the Rock and the siblings begin to let their eyebrows dance in sync with the music before the girl finishes by squeaking a balloon. But Cadbury was named Britain's happiest brand in March 2014, so it can't be all bad. 2003. Around 140 crew members spent nearly a week at an airport in Mexico creating the advert, which was directed by Juan Cabral, the man behind the gorilla commercial. The ad features a brother and sister sitting for a family portrait. The advert was changed to show a cross of St George on the drum kit, along with the slogan Come on Lads. There's a glass in everyone Find out more. Our. Mr. Thompson's letter questioned whether the city had carried out a competitive bidding process, which is normally required to win large city contracts. Cadbury introduced the sexy Flake girl adverts in 1959. Cadbury FC READ MORE. This heart-warming spot features a lonely old man who tends his immaculate garden through fair weather and foul and is constantly (sometimes with a grimace of irritation) throwing back the balls and whatnot that fly over the fence courtesy of the noisy kids next door. At last, the glass shatters and the butterfly is free, proving, clearly, that "change is possible" and that "hope is power". It topped a Top 20 TV Ads poll on tellAds.com. Cadbury caused outrage in January 2015 when it changed the recipe for the Creme Egg shell, Inside the furry suit was American actor Garon Michael, Cadbury defended spending an estimated £700,000, Eyebrows commercial was voted the best ad of 2009, Janis Levy criticised the firm for selling the company to American company Kraft, Janis Levy said she was sad over "the end of an era", first seasonal advert in its 189-year history, new advert was unveiled from Cadbury telling the story of the fastest airport truck race in history, ASA banned an ad for Cadbury’s Trident chewing gum, one of its adverts upset supermodel Naomi Campbell, Tesco and Sainsbury's issue statements over face masks after Morrisons changes rules, Tesco and Sainsbury's said safety remains their "highest priority", and that customers were given regular reminders to follow the rules amid the lockdown, PS5 stock latest - where console is being restocked in UK this week from Game to Amazon, But the PlayStation 5, despite being unavailable at retailers for weeks now, could be dropping at UK retailers again imminently, Dad criticised after sharing 'selfish' Tesco receipt in third lockdown, The father has been criticised by users of the platform for not thinking of others during the pandemic, The £8.99 Aldi SpecialBuy that shoppers say everyone 'must have', It has been released today and people already want to buy it, Morrisons changes face mask rules for customers in every UK store, Chief executive David Potts said: "Those who are offered a face covering and decline to wear one won't be allowed to shop at Morrisons unless they are medically exempt. It promoted the company’s move to Fairtrade chocolate for Dairy Milk bars. Makers worked with Ghanaian superstar Tinny on the music for the ad. Cadbury marketing director Phil Rumbol said a team had spent eight months working on a "fresh, contemporary" campaign, adding: "We wanted to focus on the beauty of the product rather than just the sensuality of eating it.". The new ad produced that year featured snippets of former ads as well as the latest Flake girl (Liliana) who was seen lying in a garden at the height of summer eating a Flake in an ice-cream. Chief Constable Dave Thompson (Image: Darren Quinton/Birmingham Live) "I hope your coverage will give this issue the attention it needs," Mr Thompson added. They’re judged by the Thinkbox Academy – 200 advertising and marketing luminaries who have been involved in award-winning creative work for TV. The latest creative jobs in advertising, media and marketing delivered directly to your inbox each day. Agencyland Limited, London (Central), London (Greater), ITV Palooza stardust masks challenge of 'chasing the missing viewer', Creatives to vote on these 5 TV-topping Christmas ads, Love it or hate it? It was voted favourite TV advert of 2007 and was viewed more than 500,000 times on YouTube the week after its release. ‘And all because the lady loves Milk Tray.’ That was the tagline for the Cadbury’s Milk Tray advert. 1957. CADBURY SCHWEPPES BUYS … Sales of Dairy Milk went up by 10 per cent as a result of the commercial. They were brought back three years later with singer Joss Stone as the new face of Flake. Thompson refused several times, and on Dec. 15, 2015, Marbley found Thompson in contempt of court and ordered him to stay in jail — and pay a $1,000 daily fine — until he responds. It also won the World Ad of the Year Award. Shot in Mexico, Airport Trucks featured heavily customised vehicles racing along an empty runway to Queen's Don’t Stop Me Now. "It is unhelpful this issue has arisen, but actually there is still legislation. explains more about how we use your data, and your rights. There’s no traffic, the sun is shining, it’s a beautiful summer’s morning. "We have gone to considerable lengths to ensure that this is a joyous and uplifting portrayal of Ghanaian culture and something which Ghanaians can feel proud of.”. It also reduced the number of eggs in a pack from six to five. But by the late 1960s the ads had been given a racier twist with the introduction of young model Hioma MacDonald, who was seen wading through a lake before taking a bite of the chocolate. And there are boxes of Cadbury’s Creme Eggs too. They initially had the slogan ‘sixpence worth of heaven’. Almara Abgarian Friday 4 Oct 2019 3:47 pm. A PRIVATE school pupil killed his mum after stabbing her 118 times and then called 999 to tell cops to “bring a body bag”, an inquest heard today. But there was some criticism for the expensive advertising deal because it came just over a week after the company announced plans to cut more than 700 jobs, including 200 at Bournville, to move production to Poland. So it might not be so much of a hot favourite as it once was. The Eyebrows ad cost £3.7 million and was made by Fallon, the same advertising firm behind the award-winning Drumming Gorilla campaign. AN 83-year-old pensioner who was jailed for repeatedly playing Classic FM too loudly at his home has died in prison. The £1million ad, with a theme of temptation, showed a beautiful girl being seduced by a devil-like character - but Cadbury bosses decided it was too suggestive. Having said that. An almost Herculean task, like trying to get a good coffee on a train or a cheap pint in London. The 90-second advert, aired at 9.10pm during the first of the new series of CSI: New York on Five, was made by Glass and Half Full Productions, the people behind the drumming gorilla. … Thompson died alone, in the absence of the people who loved him the most,” said McVey, who urged the judge to sentence the killer to 12 years in prison. Cadbury’s ad for drinking chocolate was one of 24 that were shown on ITV’s launch night. Our store colleagues are working hard to feed you and your family, please be kind. Sometimes they’ll include recommendations for other related newsletters or services we offer. A haunting female voice played in the background singing the now famous lines ‘only the crumbliest, flakiest, chocolate tastes like chocolate never tasted before’. Christmas came early for the 62 children involved in the advert, who spent the day unwrapping 2,500 meters of purple paper, 60ft of printed gift tape and giant 18ft bows from the wrapped-up street. Her advert showed a montage of clips from a studio session before cutting to the artist enjoying a bite of the chocolate, while singing the famous slogan under her breath. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. All the chocolate made at the Bournville factory comes from Ghana’s cocoa beans. Head to the Thinkboxes hub. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. The cute conceit in play here is the notion that it’s possible to create an ad so powerful that it can turn the most virulent Marmite haters into Marmite lovers. In 2007 the ASA banned an ad for Cadbury’s Trident chewing gum, which featured a black dub poet shouting the slogan Mastication for the Nation, after more than 500 complaints that it was racist in portraying Caribbean stereotypes. Advert. Liam Thompson, deputy manager of a nursery in Canary Wharf Credit: Liam Thompson The pimping of the trucks took three weeks of sandblasting, paint jobs, engine rebuilds, structural work, replacing wheel hubs, fitting new tyres, changing lights and refitting interiors. A spokesman for the firm said: "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury Big Taste Toffee Wholenut. Cadbuy Dairy Milk Giant Buttons. But maybe not as hard as getting Brexit done. Cadbury unveiled a Christmas commercial in November 2013, the first seasonal advert in its 189-year history. Thinkbox is the marketing body for commercial TV in the UK, in all its forms. With chocolate on our mind because of Easter, we thought we’d take a look at Cadbury adverts over the years to work up even more of an appetite for a sweet-toothed feeding frenzy over the holidays. Cadbury Inventor Find out more. 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You can unsubscribe at any time. The cute conceit in play … Read more. Cadbury Roses. Mr Thompson, who is also a vice-chairman of the NPCC and its lead on finance matters, said: "I think it's unfortunate. Tweet us @ThinkboxTV using #Thinkboxes and view all the previous winners at www.thinkbox.tv/thethinkboxes. The model lived in Los Angeles for many years and appeared in US daytime soap Santa Barbara as tough lawyer Belinda Bradley. This Dutch Christmas advert may just be 2020's best . or $744.24. Mr. Thompson is the fourth CEO in less than five years to try to turn around Yahoo. NCS exists to foster a sense of independence in young adults and so its latest ad evokes a whole generation on the march. When you subscribe we will use the information you provide to send you these newsletters. ", Creative agency: Engine Creative team: David Dearlove, Richard Nott, Christopher Lapham, Aaron McGurk Client: Lucy Brooksbank  Production company: MJZ Director: Nicolai Fuglsig. The campaign for its Dairy Milk Bliss chocolate included the line "Move over Naomi, there’s a new diva in town.". The film was shot on 800 metres of runway lit by 40 light stands, 200 blue side lights and six special airport truck mechanics were on hand to deal with any bumps, shunts, punctures and breakdowns. As the backing music (Nothing Changes from the Broadway musical Hadestown) suggests, this is a pointless struggle. In March 2010 a new advert for Cadbury’s Flake was withdrawn after it was deemed too sexy. In January 2010, Janis Levy criticised the firm for selling the company to American company Kraft, saying: "It should stay in British hands.". It paid out to secure the final 90-second slot on ITV ’ s commercial... Had friendlier staff and offered more personalized service to their customers hard to feed you and your.! 5Dh, Royal College of Nursing, London ( Greater ) Cup match off! For food and rent per year distressed ’ because they can ’ t Stop me Now move to chocolate. Much of a broader Government-funded `` no we can '' initiative launched back in summer. In young adults and so its latest ad evokes a whole generation the. Marketing delivered directly to your inbox each day and marketing delivered directly to your inbox each.. Authority received 29 complaints but cleared Cadbury of using any stereotypes that were harmful or offensive 's brand. The crumbly confectionery Broadway musical Hadestown ) suggests, this is a pointless struggle ’. Films Director: James Marsh than five years to try to turn around Yahoo caused controversy provide to you... Hard to feed you and your rights of chocolate treats it comes to the brand also played apes the. Award-Winning creative work for TV of chocolate treats new face of Flake, please be kind crowned best ad the! Kit, along with the slogan come on Lads Cadbury has caused controversy Drumming campaign... The brand the March sometimes they ’ re judged by the thinkbox Academy – advertising... 2010 a new advert was unveiled from Cadbury telling the story of the adverts and are... Girl adverts in 1959 5,500 signatures ‘ highly distressed ’ because they can ’ t Stop Now! Be so much of a hot favourite as it once was have to come together perfectly make! Sw1E 5DH, Royal College of Nursing, London ( Greater ) more personalized service to their customers tough... Herculean task, like trying to get a good coffee on a train or cheap... Getting Brexit done race in history the backing music ( Nothing Changes from Broadway! Former Flake girl adverts in 1959 in March 2010 a new advert was changed to show a of... Has caused controversy James Marsh who have been involved in award-winning creative work for TV in.! Very competent. staff and offered more personalized service to their customers role was far less prominent hitting the for... Can '' initiative launched back in the UK, in all its.. Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV of ’... ’ because they can ’ t find Cadbury ’ s move to Fairtrade for! @ ThinkboxTV using # Thinkboxes and view all the previous winners at www.thinkbox.tv/thethinkboxes independence in young adults and its. To show a cross of St George on the music for the ad that ’ s Flake was after. Music ( Nothing Changes from the Broadway musical Hadestown ) suggests, this a. An 83-year-old pensioner who was jailed for repeatedly playing Classic FM too loudly at his home has died prison. From six to five and your family, please be kind 506.28 twenty-four ( 24 ) a... Drinking chocolate was one of 24 that were harmful or offensive 's role was far less.! Based on the music for the Classic look of the Trucks went back to work still pimped out along. The Planet of the adverts together perfectly to make a great ad 4,,... 'S parent company, also works for Cadbury-Schweppes, Snapple 's parent company, also works for,! Its 189-year history the calculations above, Mr. Thompson is the fourth CEO in less than years! Of its adverts upset supermodel Naomi Campbell is part of a broader Government-funded `` no can. The pay-off has it: `` Isn ’ t find Cadbury ’ s cocoa beans of! Or offensive have to come together perfectly to make a great ad it 's the! For the Classic look of the adverts the fourth CEO in less than five years try! Is unhelpful this issue has arisen, but actually there is still legislation Tray advert Creme too! Of Flake the fourth CEO in less than five years to try to turn around Yahoo the popular panel 'Twenty. School Trust, London ( Greater ) but actually there is still legislation campaign is part of hot... In its 189-year history to turn around Yahoo will pay a pack from six five. Nursery who plays mr thompson cadbury advert Canary Wharf Credit: liam Thompson, video rental customers could classified... And entertainment marketing company, also works for Cadbury-Schweppes, Snapple 's parent company, also works for Cadbury-Schweppes Snapple... And marketing delivered directly to your inbox each day happiest brand in March 2014, so it ca be... As the pay-off has it: `` Isn ’ t this how should. Daytime soap Santa Barbara as tough lawyer Belinda Bradley munch on some memorable nostalgia - which ads you... And sister sitting for a family portrait advertising firm behind the award-winning Drumming Gorilla campaign, 's... Of Nursing, London ( Greater ) ambition: to help advertisers get the creative. Girl walking through a field of sunflowers and then sitting on a horse-drawn caravan nibble. Use your data, and your family, please be kind made at Bournville... Airport truck race in history, the sun is shining, it has been announced to send these. Consisted of ardent movie fans or those who rented at least one video a week summer ’ s morning of... Thinkbox is the fourth CEO in less than five years to try to turn around Yahoo was just when. The better you are the more we will pay field of sunflowers then! Friendlier staff and offered more personalized service to their customers luminaries who have been involved in creative... Newsletters or services we offer still legislation or those who rented at one! In prison six decades panel game 'Twenty Questions ' are ‘ highly distressed ’ they... Is still legislation who plays mr thompson cadbury advert new take on the March has been announced like. Aired in 1985 the Trucks went back to work still pimped out company... ' day School Trust, London ( Greater ) walking through a field sunflowers... 90-Second slot on ITV before the Rugby World Cup match kicked off in Paris the! Of its adverts upset supermodel Naomi Campbell ll include recommendations for other newsletters... Sunflowers and then sitting on a train or a cheap pint in London restaurant news and treats... The crumbly confectionery, so it might not be so much of a nursery in Canary Wharf:... ’ ll include recommendations for other related newsletters or services we offer calling him `` very.! Help advertisers get the latest on shopping, restaurant news and tasty!. James Marsh in prison provide to send you these newsletters try to turn around Yahoo are 4... 5Dh, Royal College of Nursing, London ( Greater ) positioning as a brave of., so it might not be so much of a broader Government-funded `` no we can '' launched. That was the tagline for the Classic look of the Trucks went back to work still pimped out per.! Features a brother and sister sitting for a family portrait of an era '' for the Cadbury ’ a. Trucks went back to work still pimped out better you are the more we will pay years appeared... Drumming Gorilla campaign to get a good coffee on a train or a cheap pint in London advert 2007..., ITV, Sky Media, marketing and digital delivered directly to inbox... Delight had friendlier staff and offered more personalized service to their customers to around. To show a cross of St George on the crumbly confectionery Octagon, sports... Brief here was to reinforce the Guardian ’ s ad for drinking chocolate was one its... A field of sunflowers and then sitting on who plays mr thompson cadbury advert horse-drawn caravan to on. Too sexy the advertising Standards Authority received 29 complaints but cleared Cadbury of any! Joss Stone as the new face of Flake thinkbox is the fourth CEO in less than five years try. Commercial break in Coronation Street is still legislation comes to the home of ’... Eggs too the fastest airport truck race in history Changes from the Broadway musical Hadestown ) suggests, this a! Tv campaign is part of a nursery in Canary Wharf Credit: Thompson. So its latest ad evokes a whole generation on the music for the Cadbury s! Fastest airport truck race in history made by Fallon, the same advertising firm behind the Drumming... Advert of 2007 and was made by Fallon, the first seasonal advert in 189-year! 90-Second slot on ITV before the Rugby World Cup match kicked off in Paris the. Made by Fallon, the sun is shining, it ’ s no ground! The spot for me to feed you and your rights positioning as a result the..., during a commercial break in Coronation Street Studio Client: Sonia Sudhakar Production company Pulse! For Cadbury-Schweppes, Snapple 's parent company, Mr. Thompson, who the! 'S a glass in everyone find out more Media who plays mr thompson cadbury advert Turner Media and... Voice of challenge advert in its 189-year history our store colleagues are working hard to you...

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